- If you want your book to be their Offer of the Week it's £10,000. For that they "hope" to sell 10,000 copies. So you are selling a book at discount and paying £1 each for the pleasure.
- If you want your book displayed in the New Titles shelf it's £1,000 a month.
- If you want your hardback to appear in the "proper" bit in the normal shelves it's a mere £350.
- If you want your book to appear with a "If You Like, You'll Love" handwritten note from staff then it's £1,000.
Having done a spot of research, it seems that I am years behind the times, as this Spectator article from 2001 demonstrates!!