Endemol, creators of Big Brother, have made a show called the "Big Donor Show" in the Netherlands where a terminally ill woman selects one of three contestants to receive her kidneys after her death... The 37-year-old donor, identified only as Lisa, will make her choice based on the contestant's history, profile and conversation with their family and friends. Viewers can text in during the show to offer advice. The show will be broascast on BNN on Friday.
BBC news link.
EDIT: It was a hoax! The producers say it was made to highlight the shortage of Dutch donors. BBC news link.