Friday, 14 March 2008

Cyclist Awareness Test

London Transport is running an ad campaign to reduce the number of cyclists that are hurt on the roads, noting that only a portion of what you see actually enters your consciousness. They call it "change blindness"- people often fail to see a change in their surroundings because their attention is elsewhere. More here.

2 comments:

Son of Orac said...

Yay to me! I got 13 :)

But oh pooh, I didn't see the bear.

(pooh.. geddit?)

S.o.O.

Peta said...

Yeah - goddit.... *sigh*